Brief

Consumers have swapped their colour fan for a mobile phone. The biggest paint & coatings company AkzoNobel asked to digitise the entire ordering process for their 74 brands across 51 countries. Touching every interaction, from colour inspiration to applying paint around the house.

Client AkzoNobel

Team The Valley

Services UX design, Agile coaching, Product analytics

Timeframe 18 months

Context

The scope of this project required business managers from AkzoNobel to join our team at The Valley 3 days a week to fully transition the whole digitalisation process.

Acting as Scrum master for 2 development teams, with an external Back-end team in India. Where I coached the AkzoNobel Product Owners in agile methodology & restructured the Sprint format & implemented new rituals, this increased our delivery KPI's by 21%.

Through the Scrum master role I found my love for facilitation, what started with retrospectives quickly turned into facilitating Design Sprints, Vision workshops, Ideation workshops and more.

Result

Merged 74 brands across 51 countries under 1 global CMS platform, built for scalability & customisation allowing all countries to create their own campaign pages.

Improving the Customer Experience for 42 countries by researching and redesigning the customer journey. This more than doubled (+103,2%) the amount of transactions compared to last year.

Setup & scaled a Data Analytics process, the experiments coming from this process increased yearly revenue from online sales by 80,6%. Read about how we did it on Medium