How can I help?

Having worked for over 7 years with young startups, scale-ups & global organisations. I've experienced the challenges that come with rapid growth & brand building.

 

Research & Strategy

Combining quantitative & qualitative data to ensure offerings are desirable, preventing a false start. Turning these insights into a compelling vision with actionable strategy.

Customer research, Product strategy, Strategy workshops

Concept & Design

Strategy is worthless without execution. This is where creative thinking meets business strategy. Design and facilitation help bridge the gap between business, customer, technology & context.

Design sprints, Service design, Digital product design.

Prototyping & validation

Make sure what you build is worth building. Test the potential of your ideas with real people before wasting valuable time & resources.

Prototyping, User testing, A/B testing, Data analytics

 
 
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My background

My martial arts teacher always says:
“You are only as good as your options.”

For me this translates to innovation by combining various methods, people & backgrounds. So good becomes great.

My own background is in Media technology & interaction design from the Netherlands & Service Design from the cold north of Finland.

Previously worked at The Valley where I helped QuinMD with design for their MVP, and business managers of AkzoNobel with agile development & establishing their CRO & Data analytics process.

Now I'm in Czechia to help Kiwi.com drive strategy & design. Challenging the industry's big dogs and reshape the way people travel.

Meanwhile I'm enjoying some climbing & biking in the beautiful Czech nature.

And building a business helping independent psychologists improve their client relationships.

 
 

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